As a Digital Marketing Specialist for the Karji brand, I managed and optimized paid ad campaigns across platforms like Google Ads, Facebook, Instagram, TikTok, Snapchat etc. On Facebook, I specifically ran ads to increase brand awareness, boost Instagram followers, and drive sales. On Google, I focused on driving website traffic, boosting business profiles, and running shopping and sale ads. I developed advertising strategies and managed budgets to maximize ROI. My role involved creating engaging ad content and conducting A/B testing to optimize performance. I analyzed campaign performance, providing detailed reports, and implemented precise audience targeting strategies to effectively reach potential customers.