As a Digital Marketing Specialist, I successfully led Facebook advertising campaigns for Aloodokan, an online grocery store in the UAE. My primary responsibilities included creating and managing targeted ad campaigns to enhance brand awareness and drive lead generation. I optimized audience segmentation and continuously monitored campaign performance, making data-driven adjustments to maximize engagement and conversion rates. My work contributed to Aloodokan’s overall marketing strategy, aligning ad creatives with the brand’s messaging and objectives.